Many Good Reasons to List with Gizo & Elena at Coldwell Banker Action 

Our goal as a listing agents is to help you sell your home for the highest price, in the shortest period of time, with the least amount of inconvenience to you.

The Coldwell Banker Action Team—experienced management, well trained support staff, highly skilled sales personnel.

Coldwell Banker Action:


  • Coldwell Banker Action—Sales leader in Central Wisconsin—ranked #1 in sales and listings in the Central Wisconsin MLS.
  • Written guarantee of outstanding performance.
  • Modern well equipped office with hours to fit customer needs.
  • Cutting edge Internet presence: coldwellbankeraction.com, coldwellbanker.com, enhanced realtor.com, cbaopenhouses.com, loopnet.com and many more.
  • Continual training programs for sales and service staff.
  • Handle all paperwork, coordination and follow-up. Offers, condition reports, lead paint disclosures, counter-offers, amendments, etc.
  • Develop, place and pay for all advertising—photography, copy and design are all included.
  • Distribute promotional material, schedule showings, hold open houses and keep you informed of progress.
  • Place your property in the MLS and promote it to other cooperating brokers in the marketplace.
  • Internationally recognized and trusted corporate image. Extensive referral network. World recognition as a Real Estate Leader.
  • Coordinate inspections, title work, appraisal, loan approval, and all other details leading to a successful trouble free closing.
  • Home books to make pertinent information immediately available to potential buyers.
  • In-house lender and close working relationships with mortgage community. Buyer qualification and loan approval.
  • Complete analysis of offers and meaningful net sheet. Skillful negotiation assistance.
  • TV show and virtual tours available. 

 Our Objectives 

  • Listen carefully to make sure YOUR objectives are understood
  • Explain the home selling process thoroughly
  • Discuss agency representation
  • Price your home correctly
  • Stage your home for sale
  • Implement a proven marketing plan
  • Make every effort to sell your home promptly
  • Generate and follow-up on leads
  • Communicate consistently, so you know what to expect
  • Network the entire broker population
  • Diligently track the closing process on the sale of your home

Pricing Your Property

Determining price is one of the most critical steps in preparing your home for sale. A well priced home often sells quickly once it is put on the market.When your home is priced right from the outset, you maximize your opportunity of reaching the most qualified buyers and obtaining top dollar

  • Pricing your home correctly:
  • Can save you thousands of dollars on your family’s largest investment
  • Reduces risk because overpriced homes may eliminate some buyers if it is out of their price range
  • Ensures that other agents will show the home
  • Is good when it comes time to appraise.  Your home must appraise at the selling price for the buyer to get financing
When We see your home and prepare a more complete and thorough market evaluation, we will use our knowledge of recent home sales and your neighborhood to help you price your home correctly.